AI Product Studio
AI tools for operators who've outgrown duct tape.
Productized software that solves specific problems, plus selective build work for businesses ready to run on intelligent systems.
10 years in tech, data & systems · Ops-grounded · Built to ship
What we build
Custom AI Systems
End-to-end intelligence built around the way your business actually works. Not a template. Not a wrapper. A system that runs.
Productized Agents
AI tools scoped to one specific job and deployed fast. Built to be used, not demoed. Pipely is one. More are coming.
Software & SaaS
When the right solution doesn't exist yet, we build it from scratch — full-stack, production-grade, and built to scale.
Products
Pipely
Sales performance tracking for remote closers. Call logs, commission tracking, AI coaching, and verified portfolio pages. Built, launched, and growing.
More coming.
The next product is already in the build. If you want early access or have a problem worth solving, get in touch.
Founder
I'm Sarah Murphy.
A decade in health informatics and data. Then sales. Then AI. I got obsessed with the gap between what businesses need and what most AI tools actually deliver.
So I started building. Murchu is where that work lives — custom systems, real software, and products built for specific problems. Everything here was designed to run in the real world, not just in a demo.
Build with Sarah →Get started
Ready to build something that actually works?
Book a 30-minute discovery call. We'll talk through what you're trying to do and whether Murchu is the right fit.
Book a discovery call