The growth engine for doctors with high-ticket programs

Doctors: a calendar that fills with booked consults every week, without running the marketing yourself.

For doctors and licensed health experts with a high-ticket program. I run the ads, the pages and booking steps, the messaging, and the reports. So the right people book the call ready to commit.

You have the expertise and the offer. The problem is the business of getting clients keeps pulling you away from actually delivering it. I fix that, so you can stay with your patients, and help more of the people you built this for.

Let's look at your numbers

Meta ads & booking pages
Master's in Health Informatics, 10 years in health data
My own reporting software, powered by Pipely

The daily report you get last 30d
128
consults booked ↑ trending
Show rate↑
Cost / call↓
Revenue / call↑

Example layout. Your numbers once we're live.

01 / The difference

Scattered ads vs one engine

Most health brands run on crossed fingers and scattered tools.

Without Murchú
  • × Boosted posts and one-off ads. They stop the moment you stop paying.
  • × Some weeks the calendar is full. Other weeks it is quiet and you cannot say why.
  • × Consults with people who were never going to say yes, or who do not show up at all.
  • × Numbers spread across five tools, and none of them agree.
  • × Sales calls recorded, then never listened to again. Nothing learned, nothing fed back.
With Murchú
  • → One engine that runs your ads. It grows month after month.
  • → Pages, booking steps, tracking, and reports built as one connected system.
  • → Numbers you can trust. Every dollar accounted for.
  • → A steady flow of good calls your sales team can close.
  • → Call intelligence that feeds back into your ads: close rates, revenue per call, and objection patterns, so the system gets sharper every week.
02 / The outcome

What it looks like when it works.

Your calendar fills every week with people who already know your program and its price. They show up on time, ready to talk.

You open one report each morning, see what each consult cost and what it brought in, and get back to your patients. No chasing, no guessing, no five tools that disagree.

Let's look at your numbers
03 / Who I build for

One kind of expert: a doctor or clinician who is great at the work, has a real program, and is done trying to be a marketer on the side.

Doctors & clinicians with a program

Physicians, DOs, and licensed clinicians who took your expertise online. You sell a high-ticket program, not just clinical visits, and you want more of the right people in it.

Licensed health experts with high-ticket programs

Dietitians, chiropractors, nurse practitioners, and other credentialed experts. You built a premium program and want a steady flow of clients ready to commit.

Consult-driven wellness & longevity offers

Your offer sells through a talk: a consult, a call, or an application. Not a checkout button.

Hybrid practitioner brands

You are moving from in-person to online, or doing both. You need one engine that fills your calendar either way.

04 / The system

One system, run like a lab.

Think of it as a calm, steady worker for your growth. It runs 24/7. So you and your team don't have to sprint every month.

Six stages that feed each other. I check the numbers first. I change one thing at a time. I measure it all. So nothing leaks between them.

01

Audit & strategy

Before I spend a dollar on ads, I map the path from first click to booked call against the numbers. Where people come in. Where they drop off. What a booked call is really worth to you. I have a master's in health informatics and spent ten years in health data, where the job was making the data you act on trustworthy. So I read your numbers first, before I spend, not after. Most agencies skip straight to the doing. This is how everything after it earns its place.

02

Paid acquisition

Meta ads that reach the right people and bring them in. I write them, launch them, and manage them every day. I move the money to what works.

03

Pages & booking steps

The pages and booking steps your visitors land on. Built to turn clicks into booked calls the day the ad goes live. No drop-off between the ad and the calendar.

04

Conversion path

The follow-up between the click and the call. So people show up warm, informed, and ready to talk.

05

Reporting & making it better

Your whole engine on one screen: how your ads do, how your pages do, and how your sales do. Every day I see what each dollar brings back. Every day I make small changes until it brings back more.

06

The part that learns from your calls, powered by Pipely

Every sales call is pulled in automatically. Pipely tracks what buyers say, how calls end, and the numbers that matter: cash per live call, close rate, show rate, objection patterns. It updates your CRM, reports daily, and feeds the intelligence back into your ads and pages. The manual admin disappears. The signal stays.

05 / The intelligence layer

The part most growth systems never connect

Most businesses keep ads and sales apart. The ad team brings people in. The sales team works the calls. Nobody links what buyers say on calls to what the ads say to bring them in. Each side is half blind, every month.

Pipely closes that loop.

Every sales call is pulled in from your note taker on its own. Pipely tracks what buyers say, how they say it, where they pause, and what words show they are close to buying. It updates your CRM. It tracks the numbers that matter: how much money each call brings in, how many calls turn into sales, how many people show up, how much each rep sells, and what makes people say no. And it sends you a simple daily report your team will actually read.

Then it does something rare. It takes what it learns and feeds it back into your ads. The words that close deals shape the ads that bring the next people in. The things that make people say no get answered on the pages, before the call. The audiences that bring your best calls get more of the budget.

One engine. One flow of data. It gets better every week.

And if you want to go deeper on the sales side, call structure, objection handling, confidence on camera, that's available too. Not as a managed service, but as support when you need it. Including connections to vetted sales recruiters if you're building a team. You decide how much help you want. The engine runs either way.

Responsible with your data by default. I spent years working with sensitive health information, so privacy and care are built in, not bolted on. If your work is regulated, we talk through the right setup before anything goes live.

Pipely, the software I built inside every Murchú build

$5M+
In deal value tracked
3,000+
High-ticket sales calls analysed
In-house
Built and run by me
06 / Founder
Sarah Mary, founder of Murchu

I'm Sarah Mary.

I started in biomedical science and did a master's in health informatics. Then I spent ten years in health data, in business intelligence and data quality. I managed millions of medical records and the big systems behind them. I have published peer-reviewed research on the barriers to trustworthy public health data. I know the health world from the inside. I know the trust it runs on, and the care its words demand.

Then I moved into sales. I built and ran the systems that turn clicks into booked, closed deals. Now I bring the two together. AI and call analysis make every step sharper. You get the results of a growth team, with the care of someone who spent years inside health data. I build the software myself. So the engine behind your growth is one I actually run.

Ultimately this exists for one reason: so you can help more of the people who need what you do.

07 / The proof

You've seen enough screenshots from "mystery accounts."

No borrowed screenshots, no invented numbers. Here's what's real right now, and exactly what you'll get.

Right now I'm building this engine for expert-led health brands: ads, pages, and daily reporting, so every ad click has somewhere good to land and a number attached.

Every dollar accounted for

Tracking wired from start to finish. So your spend maps to booked calls and real revenue, not guesses.

Sales KPIs that actually matter

How much money each call brings in, how many calls turn into sales, how many people show up, and how much each rep sells. Pipely tracks it all for you and reports it daily, in plain words.

Reporting you'll actually read

One screen for your ads, pages, and sales. What's working, what isn't, and what I change next. No digging through five tools.

You own the whole engine

Your accounts, pages, data, and Pipely all stay yours. When the build is done, the engine keeps running, and keeps learning.

08 / Questions
Murchú is a growth agency that builds and runs the entire client-acquisition engine for doctors and licensed health experts who sell a high-ticket program. It combines Meta ads, page and booking-step design, messaging, and daily reporting into one system, backed by Pipely, its own software that tracks sales-call outcomes and feeds them back into the ads and pages. It was founded by Sarah Mary, a biomedical scientist with a decade in health data.
Doctors and licensed health experts who sell a high-ticket program through calls or applications. Your offer already works, your clients get results, and you want more of the right people to see it. That is the fit.
No. Clinics and medspas are part of the wider world I serve. But my focus right now is expert-led, program-based brands: coaches, teachers, and practitioners who have taken their work online.
The whole engine. Ads are just one part. I also build the pages, the booking steps, the messaging, and the reports. Ads with nowhere good to land are wasted money.
Yes. Consult calls, discovery calls, and applications are exactly what the engine is built for. The goal is good conversations, not a list of names who were never going to book.
That is a strong place to start. An audience gives us people who already trust you, and proof to build on. Usually the gap is not attention. It is the pages and messaging between the click and the call. That is what I fix.
Pipely is the software I built that runs under the Murchú engine. It pulls your sales calls in on its own. It tracks how each call ends and the numbers that matter: how much money each call brings in, how many calls turn into sales, how many people show up, and what makes people say no. Then it feeds all of this back into your ads and pages. I built it myself and I keep improving it. So the system behind your growth is one I actually control.
Yes, but not in the way you might expect. I don't manage your sales team or run your calls. What I do is make sure the right people are on your calendar, and that Pipely is squeezing every drop of intelligence out of each call to make your marketing sharper. If you want support with call structure, objection handling, or building your sales confidence, that's available. And if you're looking to hire, I can connect you with vetted recruiters who understand this space.
Engagements start at $2,500 a month, plus your ad spend. The exact number depends on what I'm building and running for you, and you'll have it in writing before anything starts. No percentage of revenue, no surprise line items.

Let's start with a check-up.

Nothing on this page changes your numbers until they're in front of you. The first call is a check-up: we look at where your consults come from now and where they're leaking, in your numbers, not mine. If I can't help, I'll tell you that on the call.

Engagements start at $2,500 a month, plus your ad spend. You'll have the full number in writing before anything starts.

Let's look at your numbers